What does this mean for Shopify store owners who use MailChimp for their email management (email campaigns/newsletters)? It means that MailChimp no longer has a Shopify app (an integration that enables the two products to share information) on the Shopify app store, so you will need to find a third party solution.
There are a handful of third party offerings that will connect your Shopify store to MailChimp, but none of them are a perfect fit, nor do they seamlessly share information with your other back office tools.
Enter Flowlink, the impartial MailChimp-Shopify integration where your data flawlessly flows both ways. As an added perk, FlowLink also offers the ability for easy data sharing among ALL of your back office software.
Are you researching ways to streamline your eCommerce back office? Would you like for your Shopify store to be able to share information with MailChimp AND SalesForce, or other CRM? How about your logistics software?
Imagine this: a customer goes to your Shopify store, purchases your product, and provides their contact information. With FlowLink the information that your customer just entered could flow seamlessly to your accounting, inventory, email management (MailChimp or other), and shipping software, thereby eliminating mountains of repetitive data entry.
To dig even deeper, let’s say that you want to send some leads to MailChimp, but others to SalesForce, based on a specific order parameter. Or, if you want to send leads to different lists based on some characteristic of the order. FlowLink can do that. The other third party solutions can’t.
FlowLink lets merchants handle privacy in accordance with industry standards, so no concerns over disagreements between the big eCommerce vendors, not to mention the maintenance/confusing disarray of numerous one-off connections.
Are you a Shopify store owner (or integrator) looking for a better solution to connect your store to MailChimp? FlowLink is brand new, feature rich, shares data across all back office products, and is customizable to your specific needs.
Contact us for more information.
Mona McGraw’s series for eCommerce business professionals is especially useful if you want to learn more about integration products/services to help automate your eCommerce back office. She deconstructs the mysterious “backend” of back office eCommerce so that you have the knowledge necessary to make informed decisions.