Over the past several years, holiday planning and marketing has started earlier and earlier. Bronto’s Senior Commerce Marketing Analyst, Greg Zakowicz will look at last year’s trends and offer his strategies for effectively preparing your email marketing for the coming holiday season.
Greg will discuss last year’s holiday results, email promotional trends, Black Friday, Cyber Monday, Gray November, and tips to prepare your programs for the busiest time of year. When the holiday season begins this year, don’t be left holding a sack of coal.
This presentation will discuss:
- 2017 holiday results and how email contributed to these numbers.
- Retailer trends with subject lines and email send volume.
- Promotional trends from the last year’s holiday season.
- Email preparation strategies to make the most of your holiday season.